Marketing Manager – Browns
Are you an ambitious marketing professional with a real passion for food, drink and looking for a new challenge and agenda? We have an exciting opportunity for a creative, passionate, foodie Marketing Manager to join the Browns team on a permanent basis.
Browns Brasserie and Bar, the most loved collection of brasseries across the UK. Picture landmark buildings, classic seasonal food, seasonal cocktails, all paired with exceptional service. In this diverse role you will be responsible for evolving the proposition, the seasonal food strategy, leading the delivery of the annual marketing plan, and to enhance the guest experience through drink and environment and ensuring the guest experience is best in class.
As Browns Marketing Manager this mobile role, offers a real opportunity to make an impact and shape the future of one of Mitchells & Butlers most loved brands. The role will provide stretching projects that are high profile within the wider business, therefore a self-starter with a real passion for the brand, is a foodie and has experience in the industry would be desirable. This is a mobile position, with travel required across the UK.
What’s in it for me…
- Love eating out? You’ll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or a Sunday roast at Browns Brasserie & Bar we’ve got you covered.
- Mobile working: the flexibility to work from home, the office or one of our sites
- Company Car or car allowance
- Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in.
- Private medical plan- to help keep you safe and secure
On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.
What will I be doing?
Reporting to the Head of Brand Marketing for the City Division, the Marketing Manager for Browns main responsibilities will include:
- Driving Browns sales, profit and market share objectives in line with company ambition
- Evolving the brand proposition using guest and market insight to ensure the guest experience across food, drink, environment & experience is market leading
- Driving the strategy, development and implementation of the seasonal food and drinks menus that are relevant to the consumer.
- Planning and executing Browns marketing communications strategy and annual plans to deliver compelling campaigns, partnerships and a competitive guest experience.
- Create effective reason to visits and successful activation plans that target the guest to drive awareness, volume and maximise sales.
- Supporting the divisional digital manager with the brands digital strategy to maximise opportunities to communicate across all channels to drive awareness, traffic, engagement, usage and bookings. This will include developing and delivering the social media, content and PR strategy for the brand.
- Supporting the brasserie managers and operations team to deliver the offer in line with brand expectations.
- Working with the sales team to maximise large party bookings and increase awareness and bookings with tourist third parties.
- Leading, developing and coaching an Assistant Marketing Manager with full line management accountability.
- Managing all brand marketing expenditure in line with agreed budgets and forecasts.
What do I need?
Just like our brands, our teams are diverse. You’ll have...
- 3 years + brand marketing experience, with proven performance
- A strategic and commercial attitude to Sales & Marketing
- Previous experience & knowledge of the food and drink market (preferred)
- Digital focus with strategic content and social media campaigns
- Demonstrable track record delivering consumer engagement
- High level of organisation and prioritisation skills with excellent attention to detail
- A creative, lateral thinker and energetic team player with a high level of enthusiasm and passion
- An absolute focus on delivery and implementation, on time, to plan and on budget
- Ability to be flexible with travel as regular travel to London will be required as part of this role
Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different.
Closing Date: 11.59pm on Friday 18th October 2024.
