Are you an expert user of Adobe Campaign, looking for a new challenge within a company that has a hugely successful and diverse brand portfolio? Here at Mitchells & Butlers, we are at the heart of hospitality with over 1,600 sites we’re the home of some of the nation’s favourite restaurants such as Toby Carvery, Harvester & Miller & Carter, bustling bars such as All Bar One and O’Neills and a UK wide estate of cosy country pubs and the local you didn’t know we owned. If you’re as passionate about Customer Relationship Marketing and hospitality as we are, we want to hear from you!
We have a fantastic opportunity for a CRM Technical Manager to join us on a 12 month FTC/Secondment basis, as an SME on Adobe Campaign CRM tool, providing technical recommendations and leadership on projects, technical developments, and complex campaigns.
In this varied role, you will ensure the software is performing and stable, liaising with our IT teams if any issues occur, and work closely with them to process any system upgrades and triage any service issues. You will oversee the data schemas within the platform and implement data management activities, and lead with training for the campaign team to ensure knowledge of the tool and support personal development programme. This role also works closely with the CRM Optimisation Manager and Product Manager to deliver the rollout of new CRM innovations, and you will lead new developments to be delivered on time and to budget.
As CRM Technical Manager, you will report into our CRM Optimisation Manager in an Office Flexible role, being based at our vibrant head office in Birmingham City Centre. Joining a focused and innovative wider Operational CRM Digital Marketing team, working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different.
You’ll be well rewarded…
- Private medical plan- to help keep you safe and secure
- Office Flexible working; to fit around the other important things in life
- Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; There's also a free employee helpline- to support you with whatever life throws at you.
The Opportunity – CRM Technical Manager
- Your role and responsibilities will be challenging and varied, including the following: -
- In-house Adobe Campaign specialist ensuring you are abreast of all the latest Adobe Campaign releases and functionality.
- Responsible for developing technical and complex campaign workflow templates.
- SME providing technical guidance, training, and support to all Adobe Campaign Executives and marketing community.
- Liaison with Marketing, Product and BC&T to ensure system performance and to support any upgrades or system issues that may arise.
- Lead marketing technology innovation providing recommendations and technical documentation, as well as, testing any initiatives such as new channel integration, digital product development or new systems such as Movable Ink.
- Work as part of a team with the Senior Product Manager and CRM Optimisation Manager to define and implement the Data 2.0 roadmap.
- Tester for all new developments, enhancements, or complex communications within the system.
- Manager of Adobe Message Centre, managing both implementation and performance.
- Liaise with Service departments including Adobe, data agencies and inhouse helpdesks to triage any Adobe Campaign issues.
- Review Adobe performance, monitoring API, active profiles and campaign set ups.
- Manage all data housekeeping and management.
- Understand and report on all the data schemas and counts within Adobe Campaign.
Just like our brands, our teams are diverse. What we’d like to see from you: -
- Adobe campaign experience essential.
- Excellent understanding of Campaign management tools and other deployment platforms.
- App, Email and/or SMS knowledge.
- Curious and willing to learn/challenge.
- Experience of working in an Agency environment is desirable
- Experience leading technical and data teams is desirable
- Experienced in multi-channel campaign delivery and always on automated journeys.
- Excellent understanding of digital marketing principles, innovation, and trends.
- Experience in automation and personalisation tool implementation.
- Strong understanding of data segmentation targeting and analytics.
- Strong commercial understanding.
- Experience with CRM & Reporting software is a must for this role.
- Strong communication skills and the ability to build relationships across regions and cultures.
- Demonstrated ability to recommend improvements based on stakeholder requirements and drive them through to execution.
- Excellent Programme and Project Management skills.
- Degree level or equivalent, CRM or e-commerce/direct marketing qualification preferred but not essential.
Closing Date: 11.59pm on September 24th 2024.
