How to kick off your career in hospitality marketing
How to kick off your career in hospitality marketing
If you're reading this, chances are you're already working in a marketing role, or you're keen to find out more about one. Whichever it is, you might want to think about what the hospitality industry could offer you. To help you put together a picture of what a hospitality marketing role might look like, we spoke to two people in our marketing team.
Ellie joined us back in 2020, bringing with her many years of experience leading hospitality marketing teams. As our Head of Brand Marketing, Ellie is responsible for the entire restaurant division at M&B, overseeing the strategies for each of our 13 brands and making sure they truly reflect their values.
Now, Ryan also joined us in 2020, but his time at M&B looks very different from Ellie's. Ryan joined our marketing graduate scheme, which was consisted of seven placements, 3 of which totaled a year worth of Assistant Marketing Management level holds . He got to try his hand at launching new offers, creating video ad campaigns and leading our Commonwealth Games 2022 portfolio-level social campaign. Having completed the scheme, Ryan is now working as the permanent Assistant Marketing Manager for Stonehouse Pizza & Carvery
But that's enough from us. Let's hear from Ellie and Ryan so you can kick off your career in hospitality marketing and figure out if M&B could be the place for you.
Why did you choose to bring your marketing career to the hospitality industry?
Ellie - I’ve always had a toe in hospitality, be it working behind a bar or through hospitality training and events. Nothing beats the buzz of this industry. It’s hard to describe, but I love working in a place that brings moments of joy, comfort, fun and friendship to its guests!
Ryan - I was led towards the industry due to having a real passion for eating and drinking out, plus I have prior experience working in/with the hospitality industry,. I knew the M&B graduate scheme would be a great pathway to work directly with the hospitality marketing team at some of the nation's most loved food and drink brands.
What advice would you give to someone thinking about starting a career in hospitality marketing?
Ellie -Make the effort to get out there and meet people. Having a network of contacts means there's always someone to give advice or support whenever you need it. There are so many different roles in hospitality, and you might be surprised to find how much you enjoy an area you didn't know existed. So keep your eyes open to what's new in the market.
Ryan - It’s exciting and fun, yet also challenging. If you’ve got a passion for the industry and a creative outlook, then it could be the right move for you!
What is one thing every person should know before taking this career route?
Ellie - It’s hard work, but so rewarding and fun, and you will make lifelong friends. I strongly believe you need to have a real passion for the product or brand you work on. If you love what you do, it will shine through, and what’s not to love about eating and drinking out!
Ryan - Every day is different, and you will need to spin a lot of plates (hospitality pun not intended). That said, every day is exciting. At M&B, you’ll meet a variety of stakeholders and work on large scale projects that will reach guests all over the country.
In three words, explain what your current role means to you
Ellie - Excitement, creativity and growth.
Ryan - Exciting, fast-paced and rewarding.
What do you enjoy most about working for M&B?
Ellie - The culture and the team at M&B play a huge part in my love of the job. I get to work with some of the best-known and loved hospitality brands in the UK which is a huge responsibility and privilege, but also, the constant learning curve allows me to grow and develop.
Ryan - Simply the people and lifestyle that the company offers.
There's something for everyone at M&B
What's your next step going to be?
Perhaps you want to find out more about what it's like to work at M&B. In that case, let us introduce you to another team member called Lynn. Lynn is our longest-serving employee, having been a part of the team for more than 50 years! We salute you, Lynn.
Or, maybe you're ready to jump straight into the roles. In that case, check out our head office jobs at M&B HQ in Birmingham to see if there's a marketing role with your name on it. And if you can't find what you're looking for, not to fear. Simply sign up for job alerts, and we'll send you the latest roles that we think you might be interested in.
Receive articles like this
See what we're all about
We're shaping a workplace where everyone thrives. Explore the heart and soul of Mitchells & Butlers by checking out our guiding principles.
Some articles you might like
Teaser
KitchenContent Type
BlogPublish date
10/14/2024
Summary
Curious about what it’s like to work as a chef? We’ve got all the answers you need. Chef jobs truly are creative, rewarding, and never the same two days in a row—but it’s common for folks to have
by
Sophie Dawson
Teaser
Bar and WaitingContent Type
BlogPublish date
10/14/2024
Summary
Are you a natural leader, problem-solver, and passionate about working with people? Then a Shift Supervisor job could be a brilliant choice for you. A Shift Supervisor—sometimes called a Shift Ma
by
Rebecca Skeet
Teaser
GraduateContent Type
BlogPublish date
10/10/2024
Summary
Are you passionate about marketing and looking for an opportunity to kickstart your career in a dynamic and supportive environment? Mitchells & Butlers' Undergraduate and Graduate Marketing Sche
by
Rebecca Skeet
Teaser
Bar and WaitingContent Type
BlogPublish date
10/07/2024
Summary
So, the job search is on. Many people dread the process and see it as a race to the finish line where they’ll receive the prize of a job. While that should be your ultimate goal, there’s no sens
by
Sue Bayley
Teaser
CultureContent Type
BlogPublish date
10/02/2024
Summary
Mulled wine and pigs in blankets season is upon us, and we're ramping up for a busy time of year. Our hospitality teams work hard all year round, but in December they make experiences extra special
by
Amandeep Chahal
Teaser
GeneralContent Type
BlogPublish date
09/30/2024
Summary
At Mitchells & Butlers, we understand that life is full of exciting changes, especially for our team members heading off to university. Balancing an academic journey with part-time work can be ch
by
Rebecca Houseago
Teaser
GeneralContent Type
BlogPublish date
09/30/2024
Summary
In a world where career longevity is becoming a rare feat, Susan and Chris celebrate a remarkable milestone: 25 years as General Managers at Bassetts Pole, Harvester. Susan and Chris first joine
by
Katie Handy
Teaser
GraduateContent Type
BlogPublish date
09/24/2024
Summary
What is an Operations Graduate Scheme? Looking to jumpstart your career in hospitality management? Our Operations Graduate Scheme, also known as our Area Management Grad Scheme, is the perfect l
by
Laura Kelly
Teaser
ApprenticeshipContent Type
BlogPublish date
09/24/2024
Summary
What are Chef Apprenticeships? Chef apprenticeships at M&B are a fantastic opportunity if you’re passionate about food and eager to learn on the job! With our award-winning programme, you’ll di
by
Sophie Dawson
Teaser
GeneralContent Type
BlogPublish date
09/24/2024
Summary
What are transferable skills? So first things first, transferable skills are the abilities you pick up along the way. Whether that be in a previous job, industry, at school or university, these s
by
Rebecca Skeet
Jobs you might like...
Salary
Competitive Salary
Location
Harvester - Amesbury Archer, Amesbury, SP4 7SQ
Departments
Waiting Staff
Hours
Part Time
Vacancy Type
Other role
Brand
Harvester
Location
Amesbury
Description
No CV to hand? No problem! We've made our application process mobile friendly and removed the need for a CV. Our form takes 2 minutes to complete and tells us all we need about you! As Part Time Wai
Reference
2316924
Expiry Date
01/01/0001
Salary
Competitive Salary
Location
Harvester - Amesbury Archer, Amesbury, SP4 7SQ
Departments
Sous Chef
Hours
Full Time
Vacancy Type
Other role
Brand
Harvester
Location
Amesbury
Description
No CV to hand? No problem! We've made our application process mobile friendly and removed the need for a CV. Our form takes 2 minutes to complete and tells us all we need about you! As a Sous Chef at
Reference
2316923
Expiry Date
01/01/0001
Salary
Competitive Salary
Location
Harvester - Amesbury Archer, Amesbury, SP4 7SQ
Departments
Bar Staff
Hours
Part Time
Vacancy Type
Other role
Brand
Harvester
Location
Amesbury
Description
No CV to hand? No problem! We've made our application process mobile friendly and removed the need for a CV. Our form takes 2 minutes to complete and tells us all we need about you! As Bar Staff at
Reference
2316922
Expiry Date
01/01/0001
Perks of the job...
Love dining out? You'll love it even more with a massive 33% discount across all our brands when you join us. Whether it's date night at Miller & Carter or family roast at Toby Carvery, we’ve got you covered. See what other tasty benefits we offer…
Fancy an
award winning apprenticeship
Ever thought about an apprenticeship? Fire up your career with one of our multi-award winning apprenticeship programmes which are designed to give you the skills to become a hospitality pro.