We have a rare and exciting opportunity within our internal Customer Marketing team for a permanent CRM Optimisation Manager here at Mitchells & Butlers. We are at the heart of hospitality with over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned.  If you’re as passionate about marketing and hospitality as we are, we want to hear from you!

This is a great opportunity for an experienced CRM professional to develop and deliver all CRM activity, ensuring our guest journeys and campaigns provide optimum guest experience and profitability across all Mitchells & Butlers brands. As a subject matter expert, you as CRM Optimisation Manager will identify, design and develop new multi-channel automated journeys that contribute to the Digital Marketing strategy and commercial targets.

What’s in it for me?

· Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  

· Flexible working – to fit around the other important things in life   

· Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in

· Never a dull moment - fun, laughs and lifelong friends! 

· Buy up to an extra 2 weeks holiday – life is for living after all! 

On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts, an online wellbeing hub; and we even give you free shares!

What will I be doing?

· Developing a deep understanding of our guests, brands and data to ensure the design and implementation of robust automated journeys

·  Ensuring a good understanding of our systems including Adobe Campaign, Eagle Eye Air (couponing system), Moveable Ink, App Manager and SMS platforms. 

· Using guest analytics to identify opportunities to either optimise current journeys or introduce new guest journeys via Email, Push, SMS, social customer audiences and digital media audiences

· Defining the specific targeting, timings, data requirements and content for the automated journeys. Working alongside the Adobe Technical specialists to develop a journey ‘prototype’

· Liaising with Brand Planners to review the Brand led CRM and promotional plan for each brand ensuring an optimum strategy

What do I need?

Just like our brands, our teams are diverse. You’ll need...  

·       Sound experience in campaign management, selection, segmentation, automation, and personalisation

·       Excellent understanding, and experience of working with digital marketing principles, innovation, and trends

·       Strong understanding, and experience of data segmentation targeting and analytics

·       Proven ability in commercial understanding and impact

·       Demonstrated ability to recommend improvements based on stakeholder requirements and drive them through to execution

·       A curious thinker with a passion for digital journeys and guest experience

Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different.  

Closing Date Midnight 3rd August 2022.